WITH BETTER RESULTS!
The real value of your marketing does not only come from CRM, nor does it come only from web behavior.
The "real value" insight is achieved by combining your existing customer data with first-party analyzes, moving from anonymous web behavior to enriched customer insight data, which brings very powerful fuel to your marketing.
When you think of companies that use data on a large scale, the most of us think of companies like Facebook, Google and Amazon, which generate billions of dollars annually based on our private data.
Data is not only for the mastodon companies, it is for all companies, which have a business-critical online presence.
Based on the enriched combined insight data from your current customer database such as preference data, purchase intentions, previous purchases and personal interest, you can build very strong segments and personalize the nurturing of your high-value customers by very precisely triggered messages including personalized content, at the right channel to the right person at the right time, optionally also conditioned by geographical location.
Focusing on "engagement" rather than "revenue", increase your revenue and grow your business.
To achieve the "real value" you need a Real Customer Data Platform,
short CDP, which can help you manage your data and take action on your
data, so you can be real customer centric.
Mapp Cloud is a Real CDP, a really powerful digital marketing platform automating engagement using real-time
For the majority of all online critical businesses it costs much more to continue with traditional silo anonymous average KPI-based online marketing than upgrading to Mapp Cloud and being real customer centric!
Moving from "Gut feel" to Actionable Insights will give you more revenue, more customers, more campaigns, more engagement, more time for real effective marketing and less abandonment, less cost, less frustration, less decisions etc. Take a look at the More and Less benefits illustration.
Marketing with Mapp means relevant experiences for your visitors. Provide visitors with personalized content and take your customer loyalty to a new level.
Provide attractive, personalized content to your customers in an easy way, and the magic will begin.
Increase website engagement with your brand by making the most of all the data available.
Collect: Automate your recommendations based on user behavior, buying behavior and predictions. For returning customers, use the extensive data pool of historical user data to show your users only relevant offers and content.
Analyze: Predictions are based on individual data – discover conversion probabilities, forecast order values, cancellation probabilities and much more. You can be one step ahead of your users when you understand and use patterns in the data.
Activate: Respond to real-time behavior and prevent users from cancelling a purchase or leaving your site prematurely. When you use the data you have, your organization can benefit from additional up-selling and cross-selling revenue.
Mapp Cloud brings customer acquisition and customer engagement together in one simple marketing cloud infused with data intelligence, helping you move from insight to action.
Mapp Cloud decides the best channel, best time, and best frequency to deliver the message, so your team can focus on what’s important – and exciting.
Mapp Cloud allows you to harness the power of first party data to provide the most accurate prediction of what your customers are going to do next – and it gives you an edge, because this data isn’t available to your competitors.
Mapp Cloud is helping you building strong relations with your customers, and the same are we in relation to you and your business, so you get the most out of Mapp Cloud.
Read more about us and see how we can help you and your brand.
We are here to help you.
Not yet convinced or just curious?
Visit Mapp and learn more:
Mapp Cloud’s Open Marketing Automation Platform
Video: Mapp Cloud in Action: Actionable Insights
Video: Mapp Cloud in Action: Web Personalization
Improve Your Marketing - an interactive platform with more than 100 tactics
If you want to access guides, case studies, webinars and more directly at Mapp, you can click at the Resources.
is marketing data specialists and digital consultants, and we can help you grow your business with Mapp Cloud. Read more.