When you are purely focusing on revenue and opens and clicks rate, then you need to stop and think.

What is the real value of e-mail marketing and the e-mail in general, adding to the customer journey?

When it comes to converting customers, in most of the cases the Brand will get much more value of their e-mail marketing by nurturing their existing customers based on segments instead of focusing on Standard KPIs such as revenue.

This can only happen when the entire marketing team has access to a single set of KPIs and dashboards that everyone agrees to, rather than each individual team using different dashboards for tracking their own performance.

If first party based customer relationships and nurturing your existing customers is a priority for you as a brand, then you need insights on your existing customers.

Move from ”Gut feel” to Actionable Insights and get…

The More and Less benefits illustration

"Work smarter, Not harder". We can help you.

By gaining better insight on your first party data you will be in a position to manage your campaigns more effectively resulting in:

- Increased ROI from existing customers by decreasing abandonment and customer churn
- Decreased reliance on discounts
- Enhanced cross-channel experience and acquisition of new customers

Focusing on "engagement" rather than "revenue" increases your revenue.

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Be real customer centric and grow your business based on the real value.

How do you manage your marketing, and what do you want to improve in the next 6-12 months?

The typical five improvement opportunities are these:

The success is heavily dependent on having the right strategy in place and making sure that you are not trying to optimize too many things at the same time. There are a variety of insights that any marketing organization should have at their disposal and each of the insights should form a part of the marketing performance optimization strategy.

Do you want to improve your strategies and maximize your performances? Don't worry. The help is nearby.